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CUSHION
Cushion Watch California Dial — Smoky Pink
We paired a cushion case, a form used by watch brands since the 1920s, with the unusual yet practical California dial. Selected from 1930s designs, this recreation brings together two long-loved watch traditions as the California Cushion Watch.
Strap width 18 mm
€138,11 EURNo extra charge
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01 — 4
Olive fabricNo extra charge
Khaki NATONo extra charge
Brown leatherNo extra charge
Grey buckskinNo extra charge
Selected strapOlive fabric✓
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Shipping to the UK, France, Germany, Spain & the Netherlands
Free Standard shipping on orders of JPY 40,000 or more after discounts.
Standard — Air Packet: from JPY 1,200; approximately 2–4 weeks after dispatch. Customs clearance may add 2 weeks or more.
Express — EMS: from JPY 3,500; around 10 days after dispatch, plus customs clearance (which may add 2 weeks or more). Express remains chargeable.
Import duties, VAT and customs clearance fees are not prepaid and may be payable by the recipient. Delivery estimates are not guaranteed; customs delays may occur. The threshold is set in JPY; the equivalent in your selected currency is calculated at checkout.
Shipping details1-year warranty (excluding exterior parts and glass) · Repair support
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HISTORY & DESIGN
The history and details behind this watch.
We paired a cushion case, a form used by watch brands since the 1920s, with the unusual yet practical California dial. Selected from 1930s designs, this recreation brings together two long-loved watch traditions as the California Cushion Watch.
This is a dual-name M.R.M.W. × KEYFORD product. A typical California dial uses Roman numerals at 10, 11, 1 and 2; Arabic numerals at 4, 5, 7 and 8; bars at 3, 6 and 9; and a triangular marker at 12. Popular especially among vintage-watch enthusiasts, it is also known in Japan as the “unique dial.”
More than an unusual arrangement, the design has appealed to men and women and has appeared across watch and fashion brands, including Rolex, Panerai, Tudor, Timex and Glycine. More recent examples include NOMOS Glashütte and an Apple Watch face.
Its appeal is practical as well as visual. The history described in our original account reaches back to the 1930s, with examples associated with Rolex and Panerai. Before “California dial” became the familiar name, it was described as a “high-visibility dial” or “error-proof dial.”
The combination of Roman and Arabic numerals, bars and a triangle helps the wearer recognize the dial’s orientation and read the time from different positions. Our original account links its adoption by Italian naval special forces in 1936 to the need for readability in dark combat conditions, and its later use in military watches in other countries.
Product specifications — California Cushion Watch — Smoky Pink
Movement: Japanese-made 12-hour quartz movement with small seconds. Accuracy at room temperature: 20 seconds per month (reference value).
Case: Stainless steel.
Battery: Silver-oxide SR621SW. Approximate battery life: 3 years.
Water resistance: 3 ATM. For everyday use; not a deep-water diving watch.
Crystal: Mineral glass.
Case dimensions: 36 × 36 mm.
The original strap listing includes light-grey buckskin NATO or khaki nylon NATO. See the selector above for this product’s fitted choices.